‘It’s not a fashion show’

‘It’s not a fashion show’ is one of my favourite phrases. I use it to make my husband and kids stop and think if they’re being a bit silly about clothes. Because life isn’t a fashion show. School isn’t a fashion show, work isn’t a fashion and running most definitely isn’t a fashion show.

It doesn’t matter if your clothes don’t match 100% of the time.

Yes, you have to have a degree of smartness for work or school. But you don’t have to have the latest trends, the most expensive brands and a perfectly co-ordinated outfit all the time.

I’m going to stick my neck out and say that CLOTHES DON’T REALLY MATTER. Not as much as a lot of people think they matter, anyway. I know clothes can make you feel good about yourself blah blah blah. I get that (kind of). But there is more to life than clothes and it’s about time we all started realising that, for the good of the environment.

You don’t need me to tell you that clothes and fast fashion are really bad for the environment and are contributing to climate change. That has been well documented. So if you buy the latest trends, if your outfits always have to match 100%, if you buy something for one occasion and never wear it again, you are contributing to climate change in a bigger way than someone like me – for whom life isn’t a fashion show.

Of course, I don’t go out to work and that makes life easier for me. I live in black jeans and a variety of coloured Tshirts and hoodies from Superdry. I have hoodies in grey, pink, blue, red and green. I have Tshirts in the same colours. Usually the Tshirts will pretty much match the hoodies, but not always. I wear my newer clothes at the weekend and my older clothes during the week.

Colours, Clothes, Fashion, It's not a fashion show, Superdry, environment, climate change

If my jeans got holes in them, I keep wearing them. Because I still can. I don’t actually need new ones until they’re falling off me. When my Tshirts and hoodies fade, they get relegated from ‘weekend’ clothes to ‘weekday’ clothes. And I keep wearing them. I have Tshirts and hoodies which I’ve had for three years and still wear weekly, or even several times a week.

The good thing about Superdry clothes, which I wear pretty much all of the time, (apart from that they’re comfortable and I like the way they look) is that they are built to last. Superdry isn’t fast fashion and it doesn’t follow the latest trends. With Superdry, you don’t have to get rid of your clothes at the end of the season because the fashions have changed. Clearly, you NEVER have to get rid of your clothes at the end of the season because the fashions have changed, but sadly a lot of people do.

I’m a fan of bright colours, which inevitably means that sometimes my clothes don’t match in the way society says they should match. And guess how many sh*ts I give about that?!

I have a winter coat which is bright pink and a spring/ autumn/ showerproof coat which is raspberry pink. We’ve now reached the time of year where I need to wear a coat. If I put my raspberry coat on with my green hoodie, do I panic and think I should change? No, because life isn’t a fashion show. And if anyone is judging me for my raspberry coat with my green hoodie (not to mention my ever-present blue Converse), they really want to get a life.

There is a push at the moment for buying more secondhand clothes. That is clearly a good thing. But I have a friend who buys five or six items of secondhand clothing every single week. Is that a good thing?! I don’t think it is. How about just not buying clothes at all, secondhand or otherwise, unless you actually need them?

People set themselves challenges of not buying clothes for a whole month. A MONTH?! I can easily go six months without buying clothes. I will replace my jeans when they are falling off me and usually buy a couple of hoodies a year in the sale – I don’t actively look for a particular colour or style, I just see what is available in my size and I buy it.

I can see that there has been a small step in the right direction, but this is still being drowned out by thousands of influencers on Youtube and Instagram sharing their fashion ‘hauls’ and their freebies (sorry, gifted items). They don’t NEED that many clothes! What happens to them afterwards? It is such a waste and it is doing serious, possibly irreversible damage to our planet.

So next time you think you need the latest trends or you need something new to match with something else, stop and think for a moment. Remember – life isn’t a fashion show.

Fashion, Clothes, It's not a fashion show, Superdry, environment, climate change


Author: Sarah Mummy

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  1. I think I make this statement pretty obvious everyday by my obvious disregard for matching patterns or trends! When I was a graphic design student one of my lecturers told me my clothes choices were always ‘interesting’ and I’ve never been sure how to take that.

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    • Ha ha, I love that! My style of dress was always labelled as ‘interesting’ in my teens and 20s too. I used to mix up a lot of styles, now I just stick with my uniform of hoodies and jeans for all occasions, which doesn’t always conform with what is expected of a woman in her mid-40s.

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  2. I think you know that I’m probably from the other end of the scale to you because I love clothes, fashion is part of who I am and a way to express myself. However, I totally agree with you on the over-buying thing. These days I would never buy anything that I don’t know I will wear loads. I will also always take something out of the wardrobe and give it to charity, if I haven’t worn it for a few months. I like the charitable giving because I think it’s a way to raise money for charities as well as recycling an item of clothing. The worst thing to do is leave it sitting in your wardrobe unworn! It is a challenge for me not to buy anything for a month because shopping is something I enjoy as is fashion, a bit like you and running I guess. It makes me feel good. But I know that this ‘feel good’ thing has a danger of stepping into unhealthy territory so set myself limits. Great post!

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    • Thanks very much! I do know you wear your clothes a lot because I see them on social media! Mine all go to charity in the end and I must admit I do have clothes in my wardrobe that I haven’t worn for a few months, ‘just in case’ I decide to wear them again at some point in the future.
      I kind of like the idea of going shopping, then as soon as I get into shops, I just get irritated – by crowds and looking for things. My tolerance for shopping is around 30 minutes, but I don’t like shopping online either, because I want to actually know what I’m buying!

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    • Thanks very much! It’s good to know that there are people out there who think along the same lines.

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  3. Ahh! I say this to my girls all the time. hehehe
    My teen keeps wearing a thin jacket then complains about being cold and my youngest refuses to wear a coat for school or jumpers most of the time. It’s not a fashion show!
    I think it’s hilarious when people say they’ve gone a month without buying clothes. I can go six months without buying anything for myself too. I buy clothes when I need them not when I want them.

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  4. You’re so much like me in this respect and I actually don’t know that many people who are. I still have clothes I bought when I was at university. And I still wear them, because they’re fine! I hate clothes shopping very much indeed.

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    • Brilliant! You’re the only person I know who is more like me than me, if that makes sense! I don’t have any clothes going back that far. Most of mine are two or three years old, although I have running clothes I still wear that go back to 2010.

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  5. You need to look up the love your clothes donation generation pledge. Our work’s doing it at the moment (running it rather than just signing up). It’s trying to encourage people to think about what they do with old clothes rather than throw them out. I think most people i know this but lots don’t https://www.loveyourclothes.org.uk/guides/donation-generation

    I wear most of my clothes til they break. But I’m quite a ‘heavy’ wearer so they don’t last as long as I’d hope all the time.

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    • I’ll look this up, thank you! I never throw clothes away, I always give them to charity in the end. I’m heavy on shoes! I’ve got Foc Martens which are on only their second winter and I’m already wearing the soles through. Converse generally last me one summer and my running trainers last four or five months.

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